rich, your team is amazing. come up here and tell everybody about the logo and the campaign. [applause] >> we have to win this. we are not in it to come in second. we've got to win it. i challenge anyone to have better looking goal posts than that. we have remarkable area. we have a great group of people. the logo really reflects the expressiveness and vibrancy and casualness of the bay area. it is a very unique place in all of america. we also live in the technology center of what is going on in the nation and maybe the world. we really wanted to draft off the modern cleanliness of those companies, of google, twitter, apple, yahoo!, facebook. probably forget someone. they are fueling the economy, we want to draft off that. that makes this interesting.